ABURI BLUE OCEAN STRATEGY
separating ourselves from the competition and pursuing our originality. Four components of Blue Ocean Strategy:
To create value or process innovation in an existing business model to access a new market.
Cultivate a strong brand by maintaining high standards from new restaurant opening through establishment. This system uses replication to ensure consistency while constantly improving.
To control the process of marketing: from recognition to creating repeat clientele. This system is divided into PR and branding in order to execute optimal brand establishment. Open communication between management and marketing ensures the guest’s experience will match or exceed expectations.
A system to of ensuring a strong ROI/ROE by creating action plans with numbers as a base. Creating a seamless relationship between budget plans, investment, accounting, and finance to ensure success.
MULTI BRAND STRATEGY
Area Dominance Strategy
Execute a multi brand business strategy depending on the market size and potential of each business model within a selected area. Capturing a larger segment of the market by appealing to different sectors via differing business models.
DUAL EDUCATION SYSTEM
Aburi’s internal seminar will help to connect the dots of management skill. By deepening your understanding of these points, and using reason to learn from past experiences, you are able to successfully manage your team.
Using your creative vision and originality along with your management skill to develop the restaurant site. Your artistic vision will translate to management skill in food, service, marketing or development.